Okay, many of you have had a Facebook page for years, others may be new, and now you are the proud manager of a Facebook page. You just have to wait for thousands of fans to beat down your virtual door, right? Wrong! If there’s no engagement, your post will not be prominent on your fans’ news feed. That is because the Facebook algorithm automatically shows the most engaging post to more users, so it is important that you find ways to improve engagement with your fans. These five tips should boost engagement so that you market yourself, your property, or company effectively on Facebook.
Targeted Content The content on your Facebook page must be high quality and related to your niche market. For example, if the focus on your fan page is apartment home living, you should not post fashion-related content unless it ties in with the theme and is either useful or entertaining for your fans. If the content is not targeted to your fan base, you will not get many likes or shares. Remember, your fans liked your page for a particular type of content, so you should provide quality, related content on a regular basis.
Ask Questions Work on some original and engaging questions for your audience. Ask what fans think about a particular product, or be a bit cheeky and make them laugh when they read your question. This will encourage fans to comment and share, therefore boosting engagement. This works best with a related picture, or you can ask a relevant or fun question on a picture. It should be the first thing that comes to mind when you see the picture, as the best questions are spontaneous ones.
Run a Contest Hosting a contest is a great way to drive engagement on your page. The more attractive the prize is, the more people will be tempted to participate in the contest and share with their friends. It does not have to be expensive, and something related to your product or service offerings keeping with your overall theme is a great way to stay connected to what may interest your audience. There are various apps to help streamline the process and make contest posts look professional and engaging.
Post Helpful and Informative Content When there is an event around your property that your audience might be interested in, it is a good idea to publish content to your page, even if it is unrelated to your niche. Maybe there is a big concert, rally, or sporting event taking place, so you can use your local knowledge to post traffic updates, event times and snippets of interesting information. This is useful for your audience and shows your fans you genuinely care about them, and that you consider their wider interests. It does not have to be all about the niche to be engaging, but it does have to be helpful and informative.
Post When Your Fans are Online Thanks to Facebook insights, you can work out a time when the majority of your audience is online. This enables you to schedule your posting time for maximum visibility. This, of course, depends largely on your target audience. If you cannot post at a particular time, you can schedule the post to be published automatically at the most effective time for engagement.
The amount of engagement on your Facebook page will help to determine how visible your posts are in the news feeds of your fans. Therefore, it is important to make sure that your content is good enough to attract and engage their attention. These simple tips should help you to do just that.
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