As most people are now painfully aware, California’s progressive political majority has just hit middle-class taxpayers with billions of dollars in new taxes. As a direct result of these actions, the state will soon have the distinction of having the highest taxes in the nation in the following categories: Highest income tax rate; highest state sales tax rate; highest vehicle tax; and the highest gas tax (and that doesn’t even include the added costs of cap-and-trade regulation). For the wealthy, California can be a lovely place to live. For normal folks, life in the Golden State can be a struggle. According to a recent article in the Sacramento Bee, California lost more than 1 million people in net domestic outmigration between 2004 and 2013.
by Elaine Simpson | Occupancy Solutions, LLC
Keeping the following in mind, the focus of your community team throughout the year should be reaching and maintaining high occupancy rates: staying at or above budgeted rental rates; managing a low turnover rate; renting to prospects with strong landlord references and high credit scores. Remember that each apartment that is not filled is one that is losing money. It doesn’t matter if it is just that one apartment you are trying to fill or if you have an entire new building to lease up, you need your team to work together to get the apartments filled at the desirable rents. There are plenty of ways to achieve those higher occupancy rates as a team.