Find the “Cup Holders” and Find More Sales

Written by Apartment Management Magazine on . Posted in Blog

Apartment_AmenitiesYou probably know someone who has recently purchased a new vehicle; it’s all about the touch screen features, navigation, adjustable cup holders and maybe the average miles per gallon. No one has to tell you it has a motor, four wheels, or even a transmission.

If you apply this descriptive process to our apartments; how often are we focusing on the cup holders?

Are you selling the extra shelf in the refrigerator, the energy star appliances or the hundred lineal feet closet storage?  Or are you giving them the “four wheels” – Here is the kitchen, There is the closet…

Finding the “cup holders” will make you stand out from your competition.

  • How many shelves are in your cabinets?
  • How many racks in the oven?
  • Calculate the cubic feet of storage space in the cabinets, linen closet or pantry.  Know the potential savings from the Energy Star appliances.  ([1]Energy Star)

Focusing on the cup holders for yours sales presentation creates an individualized memory for your prospect. They will leave your property remembering the special details you have described: 1200 lineal feet of closet storage, not another vanilla square with four walls and kitchen appliances.

Find a cup holder!  You’ll be surprised how many you’ll find once you start looking!


Lori_Hammond Lori Hammond | Company Website | LinkedIn Connect |Lori has 30+ years’ experience in the Property Management Industry, working with both market rate and affordable housing.  Lori has been privileged to work with some tremendous industry leaders during employment tenures with Oxford Management, NHP Management, AIMCO, Alliance Residential, Boston Capital, The Sterling Group, P.K. Housing and currently Management Resources Development.

 

The Value of Public Relations in the Multifamily Industry

Written by Apartment Management Magazine on . Posted in Blog

PR_microphone

Contrary to popular belief, public relations (PR) means more than just press coverage and media interviews. There are several aspects of PR, from press releases, to internal communications, to reputation management, and many things in between. PR builds your brand’s visibility and fosters a positive perception. In the multifamily industry, there are a variety of reasons why PR is relevant to you. Here are a few instances where PR is valuable:

Market Launch. If you are in the process of building a new apartment community, having a focus on PR is extremely valuable for the development of your brand. You’ll need to put a launch strategy in place that includes communication efforts internally as well as externally. Pitch information about your new community to local newspapers and lifestyle magazines, and consider participating in events within your neighborhood to spread the word about your new apartment community. It’s always best to begin planning a PR strategy as soon as possible, in order to build anticipation and interest before you actually begin the lease-up.

Brand Awareness. Whether your community is newly constructed or well established, you want people to know about it! It’s critical to stay at the top of people’s minds in order to build your community’s visibility in your local area. From participating in local events, to branded materials, to media coverage – it all plays a role in reinforcing the power of your presence. Scope out events or media opportunities where you’ll be able to showcase your community and draw the attention of potential renters. Occasionally, you may find that your community has important or exciting news that is worthy of writing and sending a press release to the media. MultifamilyBiz and PitchEngine both offer free press release distribution services.

Reputation Management. Managing your reputation is arguably the most important aspect of PR – regardless of whether the buzz about your community is positive or negative! You should have a social listening platform in place in order to accurately track what renters and prospects are saying about your community. If you’re receiving positive feedback, that’s great. But don’t stop there – let the positive reviewers know that you appreciate them sharing kind words about your community. A simple ‘thank you’ goes a long way! If you have any negative feedback, be sure to address the concerns of the reviewers and do what you can to correct the situation. You would be surprised at how easily you can turn a negative into a positive by showing that you truly care about the situation and are willing to work hard to fix it! Take a look at this Reputation Management eBook for more tips on how to build and maintain a positive brand reputation.

Utilize PR as a vehicle for growing your company. Every press release you send, every consumer interaction you are a part of, and every event you participate in contributes to the establishment of your brand. Always seek ways to put your community’s name out there – often, you can find PR opportunities that are no cost or very inexpensive. Try your hand at blogging, create social media pages for your community and engage with fans and followers, or cross-promote with other brands to expand awareness for your community – all are great, inexpensive forms of PR for your community!


BrittanyWorrellBoyce_ForRent
Brittany Worrell Boyce | Company Website | LinkedIn | 
Brittany is the Marketing & Communications Coordinator at For Rent Media Solutions. She specializes in creating internal and external communications for the brand, including press releases, industry articles, sales collateral, and email marketing. Brittany holds a Bachelor of Arts degree from Virginia Tech.

Why You Need a Digital Detox!

Written by Apartment Management Magazine on . Posted in Blog

Digital Detox

When I managed an apartment community I frequently had the urge to check my email at nights and on weekends. I told myself that I was trying to reduce the shock on Monday morning of having 100 email messages waiting for me. So I’d steal myself away from my personal life for a few minutes and “log in.” Do you do this, too?

I thought I was helping myself-but in looking back I’m sure I was actually hurting things. Let me explain more…

A few months ago, I recently attended a men’s retreat in the moutains of Northern California. One of the basic principles of the retreat was the importance of unplugging from the outside world for a few days; so we were discouraged from using technology like cell phones, computers, and tablets and our rooms did not have a television or telephone.

Get off the Grid

At first I found myself in technology withdrawal! I wanted to keep checking my phone. It’s amazing just how addicted I have become to my smartphone. I mean, just the other day I realized that I was checking my phone while waiting in a line at McDonalds. (What was my wait, 15 seconds??)

On day two I decided to leave my phone in my room. As the day progressed I realized that the need to check my phone went away! I used the time I might have spent “on the grid” hiking, relaxing and just savoring the peace and tranquility of the moment.

At night I would head over to the campfire, looking to connect with the men I had met and/or to make some new friends. Even though I was physically tired at the end of the night, I found myself completely energized from meeting and having incredible conversations with men from all around the country. It was a great experience.

The Benefit

When I came back home I was pretty reluctant to plug back in, to be honest. It felt really freeing not to be checking my phone every five minutes. Unplugging meant I had time to think, reflect, refresh, renew, restore and connect with people and myself; which made me better equipped to handle all of the realities of daily life.

How Can You Unplug? 

When you get the urge to call the community or pull up your work email for the millionth (and not necessary) time:

  • Read a book
  • Go for a walk/hike
  • Spend more time with family
  • Have a conversation with a friend you haven’t talked to in awhile
  • Pray
  • Enjoy relaxing and being “still”

I know how time consuming your career can be…but it’s amazing how just a little time away from the grid can make such a big difference. Your community, your department, and/or your company, will be just fine if you don’t routinely check emails or consistently call to see “how things are going” over the weekend and you may feel just a little bit better come Monday morning.

Oh-and your people may appreciate not having your checking in during their times when they’re free from you. (You know it’s true.)


Rommel Anacan is the president of The Relationship Difference; a corporate training, motivational speaking and consulting firm in Orange County, California. He is a multifamily industry veteran, having worked at all levels of the industry from onsite to corporate, where he developed a reputation for tackling common challenges in an uncommon way. For more information please visit www.RelationshipDifference.com.

The Benefits (and Risks) of Renting to College Students

Written by Apartment Management Magazine on . Posted in Blog

by  on October 9, 2013 in Leasing

Summer is over and for property owners located near a college or university that means a potential flood of new tenants. This influx can come with different challenges than you may be used to. Here are some ways to enjoy the benefits and minimize the risks of providing apartments to college students.

Benefits

  • Many young people can’t find jobs and so are returning to school. This is creating a greater need for college housing, both on and off campus.
  • Rents in a university town tend to be higher since they can be pegged to room and board fees at the college.
  • Since parents normally cover rent payments, it’s usually safe to rent to college students.
  • Student renters are less fussy. Their expectations are not as high as non-student tenants, so they may accept not having the most modern appliances or fancy décor.
  • They may pay in advance. It’s sometimes easier for a parent to just pay you for a semester upfront than deal with funneling money to a student monthly in the hope they forward it to you.
  • You may be able to advertise on the university site. That’s where students looking for apartments go first when they need off-campus housing.

Risks

  • Many students are on their own for the first time. Lack of control and immaturity can be a bad combination.
  • Students have little to no experience living away from mom and dad’s nest where everything was taken care of for them.
  • Students are tougher on apartments than normal tenants due to the short-term nature of their stay.
  • Certain institutions are known as party schools, increasing the risk that some students may do damage to their apartments.

Minimizing Risks

  • Have your attorney craft a special lease tailored to renting to college students. It should include co-signers as well as clauses on noise, maximum occupancy, and damages/repairs.
  • Add both parents to the rental agreement as co-signers since minors can’t enter into legally binding contracts. Consider having parents co-sign even if the student isn’t a minor.
  • Specify rules that may sound unusual but are probably necessary. They would include staying off the roof as well as banning candle burning, fireworks or fires, and charcoal grills. You should also prohibit BB guns, paintball guns, or weapons of any kind on the property.
  • Have the student pay the utilities. They should see the result of having the air conditioning going all day or leaving the heat turned on full blast.
  • Conduct regular tenant screening on students and parents. Students can be difficult to screen since they won’t have much of a credit history. That’s why you should screen the parents as well.
  • Find out from the schools if your prospective tenant has been evicted from a dorm.
  • Hire a third party to monitor the building, similar to a Resident Assistant in a college dorm. Offer free rent for them to keep an eye on things for you.

The abundance of college students can provide a spike to your business in the fall. If you take the appropriate precautions, it can be a profitable revenue channel for you.

Read more from Appfolio & Stephanie Vernon 

The Power & Importance of Likeability

Written by Apartment Management Magazine on . Posted in Blog

People do business with people they like

It seems obvious doesn’t it? Don’t you automatically gravitate towards people who you like? Don’t you just find yourself attracted to people that you perceive to be friendly and nice?

Think about it…if you walked into a store and one associate smiled while the other had a snarky smirk, who would you ask for help?

So I ask you…why do so many apartment communities still insist on hiring people who aren’t all that likeable? I bet right now you have an image of someone in your mind who you worked with, or worked for or managed that just decided s/he didn’t need to be nice to anyone-except maybe for the cute residents in the community.

Less Than Half

According to an Apartments.com white paper (Preferences of Today’s Renter) less than half of prospects who visited a community left with a favorable impression. Is it just me or is that just unacceptable? Why do we tolerate this?

A couple of weeks ago I walked into a client’s community to begin a video project. I went up (wasn’t greeted) to the leasing consultant, introduced myself and let her know the reason I was in the community. She did not introduce herself and just gave me the vibe that she wasn’t all that interested in helping me. There was really nothing about her that gave off the impression of warmth or friendliness.

Later in the day we had to film in the office, so we were around this leasing consultant quite a bit for about a half-hour. I don’t remember her smiling at all, incidentally. Once when I tried to make conversation with her, she pretty much ignored what I had to say. In fairness, I will say that she wasn’t overtly rude to clients or residents. She just wasn’t friendly, and I couldn’t wait to get out of the office and the negative vibe around that associate.

That’s What Friends Are For

The following week I was working in another community managed by the same company and what a difference! The assistant manager called me the day before to offer her help. When we arrived both the assistant and the leasing consultant were friendly, welcoming, engaging and went out of their way to help. They were also a lot of fun to be around!

I noticed that residents and clients seemed to genuinely enjoy being around them as well. (As a former community manager I always eavesdrop on what the onsite teams are doing and saying!) There was such a different feel and vibe to this office as compared to the other one; and I don’t think it’s a stretch to say that a prospect visiting both communities would feel the difference too. According to the Apartments.com white paper I quoted from earlier, only 47% of prospects rated their overall experience as excellent or very good. I know we can do better…and it starts with better people.

The next time you have to bring on a new associate, or if you’re currently evaluating whether to retain an associate remember these things:

  • You can train sales skills.
  • You can train closing techniques.
  • You can train how to answer the phone in the most effective way.
  • You can’t train “nice.”
  • You can’t train “friendly.”

Multifamily housing is such a people-driven business … doesn’t it make sense to have associates who are good around people?


Rommel Anacan | Company Website | LinkedIn Connect |

Rommel is the president of The Relationship Difference; a corporate training, motivational speaking and consulting firm.  He is a multi-family housing veteran, having worked at all levels of the industry from onsite to corporate, where he developed a reputation for solving common industry challenges in an uncommon way.

Millennial Renters: Marketing to the Generation of Choice

Written by Apartment Management Magazine on . Posted in Blog

By: Brittany Worrell Boyce, Marketing & Communications Coordinator – For Rent Media Solutions

The Millennial Generation, otherwise known as Generation Y, is made up of those between the ages of 25-34. This group is known for having strong preferences and opinions, plenty of ambition, and a ‘sky’s the limit’ mentality when it comes to their abilities. They are very tech-savvy, impatient at times, and are always ‘connected’ via their smartphones or tablets.

These days, millennials are more flexible than ever, seeking out careers across the country or even internationally. Partially due to the sluggish (but improving) economy, young people feel the need to take any good professional opportunity they can, even if it means packing up and moving away from their families. Because of this, millennials are choosing to rent apartments more than ever. It’s important that this group is able to pack up and move at a moment’s notice, so renting is more practical for this stage in their lives.

Making Your Community Millennial-Friendly

As a property manager, it is great news for you to know that there’s an entire generation that is actively seeking out a place to rent. Millennials are a unique group, though, so there are a few things you should know in order to appeal to them. They are dubbed the “Generation of Choice” because of their unrelenting demand for choice in all aspects of their lives. Here are the Four “C’s” that explain this Generation of Choice:

(Ad) Choice – You should advertise your community where this generation spends a lot of their time – on their smartphones and on social media. Social and mobile are both ideal resources for showcasing your community’s advertisement and what it has to offer Millennials. It’s to your advantage to seek out ways to target this highly visual demographic, rather than wait for them to look for you. Luckily, with today’s technology, it’s easier than ever to advertise your community directly to this demographic across the mediums that they prefer. Print is also a great resource to add to your advertising strategy – it provides this choice generation yet another search tool for finding their ideal apartment.

Charming Ads – Similar to this generation’s preference for specific ad types, they are also looking for ads that capture their attention with aesthetically pleasing graphics and engaging features. Seek out ways to make your ads more interactive – perhaps incorporate augmented reality using an app like Layar, so users will be able to scan the ad with their smartphone or tablet to learn more about your community.

Connection – Millennials like to stay connected. In fact, they want more dialogue – 76% are looking for a two-way conversation with brands (American Millennials: The Choice Generation, DRAFTFCB). Engage with them and be responsive to their wants and needs, which will forge a positive relationship between you both. Keep in touch with this group through mediums they prefer, such as mobile. Consider communicating with millennial renters using a text message program, which allows you to send news, promotions, and other community messages directly to their smartphones. This group also relies heavily on word-of-mouth, and over 75% of the next generation of renters base their decisions on ratings and reviews. Ensure that your community has a reputation management program in place, which will allow you to listen to what people are saying about your community. This is a great way to learn more about renters’ perceptions of your community and gain knowledge that will help you further appeal to them.

Consumer Control – Millennials are a savvy group. They know what they want, and they expect brands to take that into consideration. Brands are not really calling the shots; it’s the millennials who have dictated how things should work. For example, as an apartment community, this could mean that you offer an online rent payment option because your residents demand convenience. It is widely accepted that consumers dictate the terms of a relationship, and brands are taking consumer preferences seriously in order to appeal to them. Crowdsourcing is a popular trend that many brands are utilizing to incorporate the ideas and influence of consumers into the development of products and solutions that will meet their needs.

Working with millennials may be a change of pace for you as a property manager, but it’s more important than ever to stay in tune with the preferences of this next generation of renters. By tuning in to their preferences and desires, you will learn a great deal about this generation of choice and find ways to incorporate new ideas into all aspects of your community – from marketing and advertising to resident engagement and retention. Millennials are out there looking for their ideal apartment, so there’s an opportunity for you to reach out and appeal to them.


BrittanyWorrellBoyce_ForRentBrittany is the Marketing & Communications Coordinator at For Rent Media Solutions. She specializes in creating internal and external communications for the brand, including press releases, industry articles, sales collateral, and email marketing. Brittany holds a Bachelor of Arts degree from Virginia Tech.

Brittany Worrell Boyce | ForRent.com | (e) Brittany.Worrell@ForRent.com

Do’s and Don’ts of Rental Listings

Written by Apartment Management Magazine on . Posted in Blog

By George Kalogeropoulos | RentMetrics, Inc.

Here at RentMetrics our business is tracking the rental market, so we see many good and bad rental listings. Over time we’ve tracked which listings get high response rates from desirable tenants, and have also seen the mistakes owners make that cost them money and create hassles.

Many of these suggestions will seem like common sense, but we often see owners making basic mistakes that leave them with empty properties or undesirable tenants and subpar rents. It’s amazing how owners hunt for the perfect property, get great financing, pour themselves into renovations, and then handicap themselves with a bad listing.

Good Listings

The best listings are detailed, comprehensive and accurate, and have 5-10 great pictures.

good_listing

Detailed data about the property: What features and amenities should the tenant expect? (hardwood floors, carpeting, granite countertops, stainless steel appliances, etc.) How many bathrooms does the place have? Is there garage or on-street parking? Is there in-unit or on-site laundry?

Comprehensive supplementary information: How much is the security deposit? What’s your pet policy? Which utilities are included, and how much should the tenant expect to pay for those that aren’t covered? When is the unit available? How and when should prospective renters contact you?

Accurate: Keep it simple, factual, relevant and honest.

Great pictures: The best listings we’ve seen have 5-10 high resolution professional photographs shot in bright daylight that show off the major spaces (bedrooms, bathrooms, living/dining area), with at least one external shot.

Go the extra mile: You know the area around your property, but the tenant likely won’t. What are the shopping and entertainment options? What’s the availability of public transportation? Proximity to schools? A few key details at the end will round out a great listing and help tenants picture themselves living at your property.

Bad Listings

The worst listings are too wordy, misleading, contain irrelevant photos/details, are written poorly and demonstrate a bad attitude.

bad_listing

Too wordy: A listing is not an essay or a novel, and you won’t get any points with tenants for your creative writing. Said another way, it’s easier for the prospective tenant to click through to the next listing than to hunt through a wall of text for that key detail they’re looking for.

Misleading: No one likes the bait and switch. Anything you don’t disclose up front is a ticking time bomb when the prospective tenant visits. You’ll end up wasting your time, their time, and possibly even get a bad review online. In the same vein, exaggeration leads to mismatched expectations, which lead to disappointment and wasted time, so keep your descriptions simple and factual.

Irrelevant photos: We’re all animal lovers, but pictures of your dog or cat don’t belong in the listing, and neither do pictures of the local school or 7-11. This is most often taken as a sign that you’re either lazy, or worse, hiding something, and you’ll drive good tenants away.

Written poorly: NEVER WRITE IN ALL CAPS, and compose your listing in Microsoft Word or Google Docs so that you can run a spelling and grammar check.

Bad Attitude: As obvious as it may seem, your listing is not the right place to complain about past tenants. This happens way too often. Just like you are looking for good tenants, the best tenants are on the lookout for someone they want to rent from.

Which listing best practices do you recommend?


RentMetrics logoRentMetrics, Inc. helps real estate professionals understand the residential rental market by providing accurate and comprehensive data in real-time.  George runs the business side of RentMetrics. His past experience is in investment management and includes modeling real estate portfolios for institutional investors at Bridgewater Associates, a large hedge fund.

Are We Overbuilding Multifamily?

Written by Apartment Management Magazine on . Posted in Blog

By Justin Alanis via Multifamily Insiders

RentvsBuyA gradual shift in the American Dream from home ownership to renting has some U.S. developers of multifamily housing and real estate market analysts (like the CoStar Group) worried over a threat of overbuilding. The concern is that the rapid increase in rental demand will eventually (and soon) dwindle, leaving a plenitude of “sitting empty” apartments and apartment buildings.

Others though — like the market researchers who attended the annual National Multi Housing Council meeting earlier this year — contend that as a whole, the industry remains safe from being over saturated with building.

“While the pipeline in some markets is at worryingly high levels (see Which Markets are at Most Risk of Over Development? below), the national supply is within normal levels,” said Bendix Anderson of National Real Estate Investor.

Mark Obrinsky of the National Multifamily Housing Council (NMHC), also doesn’t believe we are overbuilding multifamily. “The rebound in the single-family home market doesn’t mean that the multifamily market is overbuilt, Obrinsky said.

The construction rate remains below the demand for new apartments — even in the midst of the somewhat unimpressive economic recovery. “Demand requirements outpace the supply pipeline,” said Jubeen Vaghefi, international director and leader of Jones Lang LaSalle’s Multifamily Capital Markets. “This year, expected deliveries of new product will be 12 percent below historical average delivery levels.”

How Does the Real Estate Cycle Factor Into the MultiFamily Overbuilding?

When kicking around the overbuilding multifamily debate, it is important to note that local real estate development is cyclical. It includes periods of accelerated new growth, oversupply, high vacancies, followed by periods of declining rent, slowed down construction and lower prices. Then, we see an absorption of excess supply, lower vacancies, leading to an increase in prices and rent. This starts the real estate cycle over again with accelerated new construction. And as the economy improves and bank financing becomes easier — a period that we’re in now — multifamily gains momentum.

Which Markets are at Most Risk of Over Development?

While there are experts on both sides of the fence as to whether the nation as a whole is overbuilding multifamily, there are some clear ideas on overbuilding in certain segments of the country in the views of some multifamily finance professionals.

According to Apartment Finance Today’s annual CFO Survey of 100 multifamily finance professionals, markets most at risk for overbuilding include D.C. and Seattle, where 15 percent and 10 percent of the CFO respondents, respectively, indicated as their belief as areas most at risk for being overbuilt.

Atlanta and Jacksonville, Florida are other areas that are in danger of being overbuilt, says Greg Willett, vice president of research and analysis for MPF Research. That said, in Washington and Raleigh for example, Willett is certain that overbuilding is temporary in both those markets. “They’re very attractive long-term investment markets, due to their healthy overall economies and great renter demographics,” Willett says.

Points to Ponder

“There are people who will be making the transition to homeownership sooner and there are people who will be making the transition later. And some never will. That’s always been the case, but that last number will probably be larger,” says Rolf Pendall, a housing expert at the Urban Institute.

The rental culture is changing and not just in real estate. Younger generations are embracing renting. They rent rather than own movies through streaming, they share bikes instead of buying their own (Philadelphia and New York as examples of this growing trend), and they even share cars rather than bearing the cost and responsibility of car ownership (Zipcar is an example).

The multifamily market (both on the construction side and rental side) isn’t going away anytime soon. The fact of the matter is that it is contributing to the nation’s economic recovery, however lackluster that may be. Clearly we’re in the early stages of the multifamily development cycle, but how far away are we from overbuilding?


JustinAlanis

Justin Alanis is the Co-Founder and CEO of Rentlytics Inc.  Rentlytics is based in San Francisco, CA providing deep analytics for apartment property owners and managers. View and analyze property operational and financial metrics more effectively and identify issues.

rentlytics-header-logo

5 Things Property Managers Must Know About Fair Housing

Written by Apartment Management Magazine on . Posted in Blog

Compliments of Appfolio.com | by: Aimee Miller

According to a recent report on fair housing trends, there were nearly 30,000 discrimination complaints filed in the United States in 2012, an increase of nearly 5% from 2011. Here are five things you should know to help avoid being the target of one of those complaints.

1. Be Careful How You Advertise
In your advertising, you can focus on amenities, attributes of your property, and location, but not on the type of tenant you want. Saying “great for young couples” can be considered discriminatory towards older renters, as an example. You shouldn’t use words like “safe” or “exclusive” since that implies that you restrict to whom you rent. Use the fair housing logo or include a statement of non-discrimination at the end of each ad.

2. Be Precise in Your Screening
Tenant screening is an area that frequently causes complaints. Have a written policy for the necessary criteria to rent your unit such as employment history/income, credit standards, etc. Outline your application process and include a statement that you adhere to all applicable fair housing laws. Your application shouldn’t include questions about physical disabilities, age, race, or ethnicity. You may, though, include questions about prior evictions, money judgments, or bankruptcy filings. You may also ask why someone is leaving his or her current unit. Keep good records of every applicant and inquiry.

3. Be Consistent with Your Apartment Rules
It’s acceptable to have mandatory apartment rules that are basic and non-discriminatory for all tenants. They should be written and uniformly enforced to all residents. Statements like “children should not be rowdy in the hallways” are unacceptable, but changing the reference to “residents and guests” is fine. Keep detailed records of any violations of the rules – time, date, and type of violation; how you became aware of the infraction and the actions you took to enforce the rule.

4. Be Detailed in Your Eviction Process

Under fair housing laws, tenants can be evicted for legitimate reasons such as non-payment of rent. For other causes be sure there has been a serious violation of the lease or a history of eviction of others for similar actions. Detailed files should contain a record of all complaints by neighbors and what has been done to respond to each. HUD historically has examined the following documentation in these situations:

  • Warning letters/eviction notices
  • Written complaints by third parties
  • Written logs kept by management
  • Police records
  • Photographs

5. Be Thorough with Employee Training
Document a written policy for employees regarding sexual and other types of harassment. All new employees must undergo training sessions that should include all memos that reference policies on how to comply with fair housing laws and the consequences for violating them. Provide all employees with a written copy of a non-discrimination policy. Have employees sign an agreement that says termination will result from violation of any fair housing law.

Being aware of and diligently following fair housing statutes is the best way to avoid having to defend a claim that could be lodged against you.


appfolioAppFolio, Inc. develops Property Management Software that helps businesses improve their workflow so they save time and make more money.  Appfolio submits articles & blogs including topics of Resident Retention, Improved Owner Communication, Time Management, and more.

Resources for Section 8 Housing Rentals

Written by Apartment Management Magazine on . Posted in Blog

By: Elizabeth Whited | The Rent Rite Directory

Have you recently decided to rent to Section 8 applicants, or do you have experience in government assisted housing programs? There are a few things to keep in mind when renting to Section 8 tenants, and great online resources to help make things easier.

GoSection8.com is a site dedicated to helping individual landlords find qualified Section 8 renters. With over 6 million pages views monthly, this is the most popular resource for Section 8 landlords and tenants throughout the country. You can download their landlord guide, and compare prices of other rental properties in your area. There are also portions of the site dedicated to the applicants, and housing authorities.