Posts Tagged ‘Property Management’

The Power & Importance of Likeability

Written by Apartment Management Magazine on . Posted in Blog

People do business with people they like

It seems obvious doesn’t it? Don’t you automatically gravitate towards people who you like? Don’t you just find yourself attracted to people that you perceive to be friendly and nice?

Think about it…if you walked into a store and one associate smiled while the other had a snarky smirk, who would you ask for help?

So I ask you…why do so many apartment communities still insist on hiring people who aren’t all that likeable? I bet right now you have an image of someone in your mind who you worked with, or worked for or managed that just decided s/he didn’t need to be nice to anyone-except maybe for the cute residents in the community.

Less Than Half

According to an Apartments.com white paper (Preferences of Today’s Renter) less than half of prospects who visited a community left with a favorable impression. Is it just me or is that just unacceptable? Why do we tolerate this?

A couple of weeks ago I walked into a client’s community to begin a video project. I went up (wasn’t greeted) to the leasing consultant, introduced myself and let her know the reason I was in the community. She did not introduce herself and just gave me the vibe that she wasn’t all that interested in helping me. There was really nothing about her that gave off the impression of warmth or friendliness.

Later in the day we had to film in the office, so we were around this leasing consultant quite a bit for about a half-hour. I don’t remember her smiling at all, incidentally. Once when I tried to make conversation with her, she pretty much ignored what I had to say. In fairness, I will say that she wasn’t overtly rude to clients or residents. She just wasn’t friendly, and I couldn’t wait to get out of the office and the negative vibe around that associate.

That’s What Friends Are For

The following week I was working in another community managed by the same company and what a difference! The assistant manager called me the day before to offer her help. When we arrived both the assistant and the leasing consultant were friendly, welcoming, engaging and went out of their way to help. They were also a lot of fun to be around!

I noticed that residents and clients seemed to genuinely enjoy being around them as well. (As a former community manager I always eavesdrop on what the onsite teams are doing and saying!) There was such a different feel and vibe to this office as compared to the other one; and I don’t think it’s a stretch to say that a prospect visiting both communities would feel the difference too. According to the Apartments.com white paper I quoted from earlier, only 47% of prospects rated their overall experience as excellent or very good. I know we can do better…and it starts with better people.

The next time you have to bring on a new associate, or if you’re currently evaluating whether to retain an associate remember these things:

  • You can train sales skills.
  • You can train closing techniques.
  • You can train how to answer the phone in the most effective way.
  • You can’t train “nice.”
  • You can’t train “friendly.”

Multifamily housing is such a people-driven business … doesn’t it make sense to have associates who are good around people?


Rommel Anacan | Company Website | LinkedIn Connect |

Rommel is the president of The Relationship Difference; a corporate training, motivational speaking and consulting firm.  He is a multi-family housing veteran, having worked at all levels of the industry from onsite to corporate, where he developed a reputation for solving common industry challenges in an uncommon way.

What Does Property Maintenance have to do with Resident Retention?

Written by Apartment Management Magazine on . Posted in Blog

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Maintenance is often regarded as a necessary evil or odd stepchild to the whole rental experience.   Like in a restaurant, the busboy is not high on the totem pole, yet remove or neglect the bus service and the restaurant falls into chaos and diners are not happy.

Maintenance_CostThe same can be said in the apartment industry.  Neglect maintenance and you will quickly find out how important maintenance is to your residents.  In 2012, SatisFacts Research published an e-book that revealed the highest-ranking factor for an apartment resident’s renewal decision was “Quality of maintenance service provided”.  Maintenance ranked higher than perks, parties and even the desire for more parking.

Keeping in mind that maintenance is such a great concern for lease renewing residents, successful property management teams look at maintenance providers as a valuable asset to be used in resident retention programs.  Consider the cost of routine maintenance against the massive cost of a rental make-ready in the event that a resident does not re-new their lease.

List or identify the ten top routine maintenance requests in the past year.  Determine if the item could have been quickly resolved by asking a few key questions such as:  “Is the pilot lit?”, “Have you pushed the reset button under the garbage disposal?”, “Have you reset the GFCI button on the electrical outlet?  Team up with your maintenance team or provider for a much more extensive list of simple questions that may resolve an issue while your resident is on the phone.  Asking the right questions will also save on your maintenance costs.  Sending out a plumber to reset a button is very expensive use of a resources and a potential time waster for your resident.

An often-overlooked aspect of maintenance is the follow up call to ensure the work was satisfactory and the work solved the resident’s issues.   This a good time to practice your customer service tools and ask the resident if there is anything else they need.

Use the maintenance team as a secret weapon in the war   against vacancies. Make sure the residents know who the maintenance team members are; introduce them, mention their long professional service to the community.  Emphasize their maintenance proficiency and ability to perform service requests in a timely manner.

The property management and maintenance team are not separate teams.   As an example, the property management & maintenance departments are very much like offense and defense teams in a football game.  Both work as one team and both are critical to the success of a winning game.  One makes the points and the other defends the points.  One without the other spells disaster.  Communication is key to a winning strategy. Both teams need to know the end goal.  Treat both your management/leasing team and maintenance team as equals; they are two sides of the same coin.   Use both your leasing and maintenance departments as a two-prong approach to filling vacancies and controlling resident retention.  In other words; a happy resident will be a long term resident.

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Frankie & JerryBuffalo Maintenance, Inc. provides comprehensive maintenance and repair solutions for the rental housing industry.  Jerry L’Ecuyer  is a licensed contractor & real estate broker.  Frankie Alvarez is the Operations Director and has been involved with apartment maintenance & construction for over 18 years.

Before You Hit ‘Send’-Three Reasons to Call Instead!

Written by Apartment Management Magazine on . Posted in Blog

By: Rommel Anacan | www.RelationshipDifference.com

E-mail imageSome of my favorite things to read online are the things people say when they’re commenting on stories! I am always amazed at how ugly, mean-spirited and downright awful some people can be when they communicate behind a wall of anonymity provided by the computer.

Here are some comments I found on a few sites:

You are a FOOL–with a LOT of company.

3 crap articles in a row.  You’re on a roll Doyel.

Obviously Ravens fans can’t speel, no surprise.

Do you think any of these people would actually make those comments if they were standing in front of the people they directed them to? I don’t. (And BTW-I love that the comment about someone not being able to spell has the word “spell” spelled wrong.)

When I was the customer care manager of a property management company in Southern California, I discovered very quickly how making a phone call could be the best thing you do in resolving a complaint! I usually had a practice of communicating with people in the same way they first contacted me, unless they told me otherwise. So of course I loved it when people emailed me or wrote me a letter because I could respond back without having to actually talk to them! (Admit it, you feel the same way!)

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But sometimes I’d notice that an issue that should have been resolved would keep going; or sometimes I’d see that my email back would trigger another email that seemed more angry and frustrated and the first, which of course, was not my goal!

Here is the funny thing…when I’d see these escalated emails or letters, I would then pick up the phone and reach out to the customer personally. In a majority of the cases the residents would typically be very nice and sometimes apologize for how they communicated to me in their writings.

It seems that the one-on-one connection was often enough to defuse a customer’s anger. Sure, I often had challenges that still needed to be resolved, but I found that residents were often more willing to work with me and see my point of view when I spoke with them personally, instead of relying on email or letters. I can’t count how many I’ve spoken with who thanked me for calling them and working with them, even when I wasn’t able to give them what they wanted!

Why You Should Consider Calling Instead of Writing

It’s Easier to Sound Like a Jerk Over Email

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This one works both ways. I’ve seen many emails from associates to residents that made me cringe and fear for the job security of the associate who wrote them! As I talked about earlier, when you are safe and secure behind your desk, it’s easier for you to say something you shouldn’t say, or to say it in a way that you shouldn’t. It’s also easier for your upset resident to do the same thing.

When you are talking in person (or on the phone) there is a tendency for people to want to find some type of common ground, because not everyone is comfortable being combative or aggressive in person.

It’s Easier to be Misunderstood Over Email

There is no way around this one, letters and emails often read harsher than they are intended. This is why you’ve probably heard that you should never use email to correct or discipline or chasten someone. The other issue with written communication is that it can be looked at and stewed over again and again, further inflaming an already upset resident. If you must send an email read and re-read it from the customer’s point of view~and have someone else (who is generally level headed) to read it for you if you have any doubts!

Personally Connecting is Powerful

Personal ConnectionWhile technology allows us to communicate in every way possible, it also seems to isolate us from people as well. In today’s world where we text more than we call, where we Facebook more than we meet for coffee, there is something emotionally powerful when you pick up the phone and say,

“Hi Roger. This is Kimberly from the Quail Run office. I just got your email and I am so sorry about your experience and wanted to talk to you right away about it…”

Before you click on the “send” button, would you be better off picking up the phone instead?


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Rommel Anacan is the president of The Relationship Difference; a corporate training, motivational speaking and consulting firm in Orange County, California. He is a multifamily industry veteran, having worked at all levels of the industry from onsite to corporate, where he developed a reputation for tackling common challenges in an uncommon way. For more information visit his website at www.RelationshipDifference.com

So Many Apps, So Little Time

Written by Apartment Management Magazine on . Posted in Blog

By: Nick Frantz

I have a friend who’s nuts about apps. He’s always downloading the latest and greatest. Whenever we meet, he tells me about a new one he’s found. The last time we talked, he said, “So many apps, so little time.” Now that was a comment that stuck.

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Apps… all these wonderfully creative little tools. Some are useful. Some are just fun. But for me, the best ones are the apps that save us time.

There are dozens of apps available to help property managers. But resident-specific apps would be a big help, too. So how do you cut through the clutter to find them?

Here are three primary functions that provide ample app opportunities for you and your residents:

Think “functions” first… then look for the apps.

1. Maintenance Requests. In a 2011 SatisFacts Research survey, residents reported that the quality of maintenance services is the number one factor influencing retention. Number one! You want— you need—to make maintenance requests, scheduling and follow-up easy for you and easy for your residents.

Your property management software may offer an app for residents to use to submit maintenance requests. Maintenance issues don’t always wait until you’re in your office. Use your message notification service to confirm appointments and satisfaction. Check for apps that allow you to communicate with residents and staff anytime, from anywhere. And apps that make it easy for message recipients to add appointments to their calendars.

2. Payment Processing. Online payment processing is good for your cash flow. Some property management software offer payment processing apps for residents. Use your message notification service to send automatic reminders that help keep payments coming in on time.

3. Communications. In the same 2011 SatisFacts Research survey, residents ranked the ability to easily communicate with the community staff fourth in nearly 50 items analyzed. A good message notification service helps property managers meet the challenge of timely communications with staff and residents. But managing the daily flow of incoming communications is challenging for recipients, too. Again, look for apps from your message notification service that are created specifically help recipients manage their messages and their calendars.

Time is a valuable commodity. With only so much of it in a day, it’s a struggle to keep up—to get everything done. Hassle-free time savers are always welcome. Make life easier for you and your residents with apps that shave minutes off your days and turn multiple steps into just a few taps.

For more information regarding resident communication solutions please visit www.onecallnow.com, or call (877) 698-3262 to find out how our text, email and voice messages can work for your community.

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NickFrantz2011Nick Frantz is the National Sales Manager for Property Management Solutions at One Call Now, where he has worked since March 2011. He specializes in Property Management solutions – commercial and residential – assisting in communications between property managers and staff/residents. Nick holds a Bachelor of Science degree from Miami University.

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What is the OFAC Terrorism Watch Search and Why is It Important to Real Estate Professionals and Landlords?

Written by Apartment Management Magazine on . Posted in Blog

Elizabeth Whited, May 13, 2013 | ewhited@therrd.com, 1-855-733-2289

When choosing screening services have you ever wondered what the OFAC search was, and if it was really necessary to use for your company? Recent events like the tragedy in Boston have placed a lot of emphasis on America’s terrorist watch list, and what it really means.

OFAC_logoThe Office of Foreign Asset Control, or OFAC is part of the U.S. Department of Treasury’s Office of Terrorism and Financial Intelligence. It administers and enforces economic and trade sanctions based on national security goals against targeted foreign countries and regimes, terrorists, parties engaged with weapons of mass destruction, and other threats to the national security, foreign policy or the economy of the United States (US Department of Treasury).

So how does this search affect you and your business? In short: the list they administer and enforce tells you who and who you cannot do business with legally. The list they create of the restricted parties is known as the “Specially Designated Nationals List” (SDN), and is available on their website. A recent LinkedIn poll showed that 78% of Real Estate professionals use the OFAC search and believe it to be an important tool, while 5% used it, but didn’t really know what it was, or what they were getting, and 16% did not use it in their tenant or pre-employment screening at all, or knew what it was.

While the SDN list is extensive, it is important to note that you always need to perform due diligence with it (just as with any other report you get back with tenant or employment screening), as it can return with similar names to your applicants. If you do suspect a match has been found there are hotlines to call to verify that information, depending on what list you received the information from.

Most OFAC searches will return with information regarding the applicant at the top: name, address, filing state, social security number, birth date, birth country, and a best name, followed by the databases searched. It is important that every applicant to any property, be it small, large, class A-C assets, should be screened, and in light of recent events should be searched through the OFAC Terrorist Watch/Patriot Act Database.

Not only is it important to screen every tenant or employee applicant, it is also important to know and completely understand what you are receiving in your reports. It is also good practice to perform due-diligence before making any final conclusions.

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ElizabethWhitedAbout the Author: Elizabeth Whited is the Operations Coordinator at the Rent Rite Directory. She has written educational articles for multifamily magazines and Real Estate websites to help Property Managers and Owners improve their properties, in an effort to reduce crime in their communities. The Rent Rite Directory educates Property Managers and Owners at Crime Watch Meetings, and Crime Free Association Conferences, and works closely with law enforcement nationwide. For more information, visit www.therrd.com

‘Tis the Season… For Maintenance!

Written by Apartment Management Magazine on . Posted in Blog

Spring has sprung and so have leaks, cracks, weeds, you name it

By: Nick Frantz

BuildingMaintenance_iconSpring has sprung… it’s maintenance season! After the winter thaw come the winds, the rain, the leaky pipes and roofs, the cracked paint, the weed surge, the potholes, need I say more? It’s a time when property maintenance becomes a frantic rush to stay ahead of the routine schedule, so you can also tackle the unplanned issues.

This is also a time that puts your retention rates at risk.

Here’s why: the quality of maintenance services tops residents’ lists of all factors that influence retention (SatisFacts Research 2011 survey). Yes, you’ve got to get the job done, but keeping your residents satisfied with your maintenance efforts doesn’t take perfection. It takes communication and coordination.

When it comes to maintenance issues, nobody likes to be surprised!

People become dissatisfied when their expectations are not met. Now this is good news for property managers. With timely communications and follow up, you have more control. You set the expectations.

Put a maintenance communication plan in place and get your staff onboard. Develop a communication plan with specific steps and stick to it. For example, when residents request service:

  1. Acknowledge requests as soon as you receive them.
  2. Let the residents know the next steps: who will perform the service, when it will be scheduled, what will happen.
  3. Confirm all appointments with residents.
  4. Follow up with residents after every service call.
  5. Continue to follow up until the maintenance is complete.

For general property maintenance:

  1. Let residents know what will be happening, who will perform the service, when it will take place and if alternative actions are needed (e.g. “…park in the north lot until repaving is finished on Tuesday”).
  2. Notify residents when the maintenance is complete.

Electronic communications—your website, email, texts and phones—will make this heightened level of communication easier. Check out a message notification service. It can save you and your staff loads of time and be convenient for your residents, too.

Let your residents know that you are addressing their maintenance issues and that it’s important that they are satisfied. It will pay off in the high-quality condition of your property… and it will pay off at renewal time, too.

For more information regarding resident communication solutions please visit www.onecallnow.com, or call (877) 698-3262 to find out how our text, email and voice messages can work for your community.

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NickFrantz2011Nick Frantz is the National Sales Manager for Property Management Solutions at One Call Now, where he has worked since March 2011. He specializes in Property Management solutions – commercial and residential – assisting in communications between property managers and staff/residents. Nick holds a Bachelor of Science degree from Miami University.

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Green is Sprouting Up Everywhere | 5 Practical Ideas to Green Up your Bottom Line

Written by Apartment Management Magazine on . Posted in Blog

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By: Nick Frantz

It seems that everyone is taking steps to go a little green. So what’s it mean for property managers? Is it worth your time and effort to promote a green agenda?

For individuals, going green is a personal choice. For some it comes down to situational decisions, “Should I buy my regular detergent or this green one?” For those more committed to the cause it’s a lifestyle choice. And still for others, the choices are financially driven, “I’ll buy my regular cleaning products because they cost less and this hybrid car because it uses less gas.” Participation spans all ages. But the 20–35 year age group is the most committed… and it strongly influences their decision making.

To Play or Not to Play?

It all shakes out to this: yes, the green movement is a trend. It’s a cause. But it’s not a fad. Businesses have seized the opportunity by producing fit-the-need products. Federal, state and local governments are responding with increasing regulatory requirements and restrictions. Green is a factor that affects purchase decisions… so it stands to reason that it plays a role in rental and retention decisions, too.

Here are five practical ideas to put a little green to work on your property.

1. Decide on your light bulbs. In 2014 you will be forced to make a light bulb decision. That’s when the federal government’s ban on incandescent bulbs goes into effect. For standard fixtures, your new choices are CFL (compact fluorescent) bulbs or LED (light-emitting diode) bulbs. Both deliver huge energy savings over their old fashioned predecessor. LEDs are superior in energy usage and quality of light, but are much more expensive to purchase.

2. Expand on recycling opportunities. In most municipalities, recyclable trash is picked up separately from regular trash. Although often voluntary, in some areas it’s mandatory. You may already have separate bins for recyclable trash. Are there enough of them? Are they convenient?

I know a managed community whose residents have curb-side pickup, but they take their paper products and aluminum cans to centrally-located bins for pick up. The vendor pays for the recyclable paper and cans and the funds go into the HOA. . It’s a voluntary program and nearly everyone participates.

3. Ask your utility companies to help. Contact all your utility companies and ask for onsite assessments. Some may charge for the service. However fees are usually reasonable and may qualify you for discounts on upgrades or repairs. They also should have energy-saving tips they can pass on to you, or available on their websites. Pull the ones that apply to your property and publish your own tip list.

4. Increase communications, but conserve your paper. It’s time—past time—to make a serious reduction in your paper communications. A message notification service can do the job better and save you loads of time and money, too. Look for one that sends voice and text messages to cell phones and also to email.

5. Foster a green perception. Lots of brands tout green qualities. But the ones that carry strong green reputations do a better job at fostering the perception. Make that work for you. Whenever appropriate, communicate your green efforts.

  •  “When you’re in the common areas, please use the recycle trash cans for your empty soda cans.”
  • “Now that it’s getting warmer, please adjust your thermostat when you leave, so your air conditioner isn’t running up your electric bill while you’re gone.”
  • Thank you for your positive responses to our messaging system. Last month alone it reduced our paper usage by more than 800 sheets. That’s nearly two reams!”

AptGreen(2)None of these ideas are large-scale initiatives. They’re small changes that collectively make a big difference. They also foster the perception that you’re proactively doing your part. Plus, you just might find that your efforts add some green to your bottom line.

For more information regarding resident communication solutions please visit www.onecallnow.com, or call (877) 698-3262 to find out how our text, email and voice messages can work for your community.

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NickFrantz2011Nick Frantz is the National Sales Manager for Property Management Solutions at One Call Now, where he has worked since March 2011. He specializes in Property Management solutions – commercial and residential – assisting in communications between property managers and staff/residents. Nick holds a Bachelor of Science degree from Miami University.

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Income Property Management Expo Yields Answers to Uncertain Times

Written by Apartment Management Magazine on . Posted in Blog

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This is an exciting, dynamic, ever-shifting time for income property managers and investors.

Land values and rents are on a rapid upward climb – finally – but so too are operating and maintenance costs, legislative mandates and potential liabilities.

What does this uncertain mix of events mean to the future of the industry?

  • Will the collective assault on Prop. 18 succeed?
  • Will affordable rent become an enforceable mandate?
  • What impact does California’s energy policy have on commercial and investment property now and in the future?

The answers to many of these questions won’t be known until they unfold in the months ahead.

Clearly, the industry is in flux – poised between unprecedented opportunities, demands and uncertainties – and it will become increasingly important as we all move forward for income property owners and managers to stay informed.

How does a busy real estate professional stay current?

A collective resource of experts will provide a one-stop cache of information at the Income Property Management Expo May 7 at the Ontario Convention Center in Southern California. (Visit www.incomepropertyexpo.com for details.)

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Through a variety of presentations, workshops and face-to-face meetings, they will address current issues and trends in the industry, from finance and maintenance to energy efficiency, renewable energy and environmental laws.

FAIR HOUSING, LITIGATION AND OTHER LEGAL ISSUES:  Law firms and legal experts will be on hand to provide the latest information on new statutes, mandates and precedents affecting property managers and income property owners.

FINANCE AND TAX STRATEGIES: Today, 1031 exchanges provide more value than ever. Lending rates are at an all-time low. Experts will be on hand to discuss custom-made solutions for those in attendance, including low-rate cash flow loans.

MAINTENANCE: Frankie Alvarez, co-author of the “Dear Maintenance Men” column, will provide seven important tips and other details to keeping operations to a minimum.

GREEN MANDATES AND INCENTIVES: How do AB32 and other new pieces of legislation impact how you must do business? What kinds of incentives are available to income property owners to save energy or to go solar? Government representatives and service providers will be on hand to explain the many incentives that can help building owners save money on energy costs.

This is a great opportunity to catch up on the latest, to touch base with experts with questions specific to your situation, and to network with others in the industry who might be of value later on.

When it comes to staying informed and getting the most from the time invested, the Income Management Property Expo is an efficient resource that could bring about significant returns. A second expo is planned for October in San Mateo. Visit www.incomepropertyexpo.com for details.

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Deniene Husted is a longtime journalist and public relations professional with nearly 25 years of experience serving the Southern California region. Reach her at dhusted@sdrpr.com

Income Property Management Expo

Written by Apartment Management Magazine on . Posted in Blog

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Apartment News Publications Inc. is teaming up with the Income Property Management Expo to provide Apartment Owners/Managers & Commercial Property Management Companies with tools for efficient, cost effective management, operation and maintenance of their communities & facilities!

Join us May 7, 2013 for the Southern California Income Property Management Expo at the Ontario Convention Center!
Click here to Pre-Register Online!
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Southern California Attendee Information:

  • Apartment Owners
  • Property Managers
  • HOA
  • Commercial Property Management Companies
  • Service & Maintenance Staff
  • Industry Partners & Vendors

This expo will host FREE seminars throughout the day addressing CA Energy Efficiency Programs, Landlord Legal Updates, Tax Code & 1031 Exchanges, Property Maintenance and more!  The goal of the Expo is to provide attendees with the opportunity to network with other industry professionals while enjoying fine food tastings, the PGA Experience, Luxury Car Display & Test Drives, raffles & giveaways and the expo floor which will have over 100 exhibitors!

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To learn more about the Income Property Management Expo, how to attend for FREE, or learn how to reserve a booth for the Expo Floor, visit IncomePropertyExpo.com!

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Are Your People Ready to be the Face of Your Brand?

Written by Apartment Management Magazine on . Posted in Blog

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By: Rommel Anacan | The Relationship Difference

Until they merged with United Airlines I made a decision that I would NEVER again fly Continental Airlines. Ever. This was all because of one bad experience I had with a member of the Continental flight crew while traveling.

After this experience whenever I saw a commercial or marketing piece for Continental, I thought of this crew member and how she treated me. No amount of colorful airline livery or fancy marketing would ever replace the fact that to me that flight attendant was Continental Airlines. And since I didn’t like my experience with her, I didn’t like the company. Period. End of story.

What does this have to do with your company?

I don’t care if your CEO has degrees from Harvard, Yale and Oxford; or if your executives have every certification given in the multi-family universe; or if your regional managers are the most intelligent and articulate groups of regionals the industry has ever seen . . . to the average customer, they are not your ‘brand.’

The people sitting behind the leasing desks are your brand. The people answering the phones at your community, responding to emails, monitoring your social media spaces and taking clients on tour are the face of your company to the average customer.

Remember your first day?

My very first property was an ultra-luxury community in Newport Beach, California. Rents for a one-bedroom home started at $1,860 and went all the way up to over $4,000 per month. Now how much time and effort do you think was spent preparing me to be the face of this mega-multi-million dollar community and of the company’s brand before I met with my first client?

One hour!

On my first day I was given the tour, handed the keys to the model and golf cart, showed where my desk was and given the book of 23 floorplans and a site map. I shadowed the business manager on one tour and then was then let loose to help customers and become the face of this iconic community.

How good do you think I was in my first 30 days? Not very. The adjustment to the property management industry was tougher than I expected. While I was a “nice guy” to everyone, I just wasn’t very good as a leasing agent in my early days. Our office was very busy, with everyone having multiple things on their plates, so I was really expected to figure things out on my own until I received my formal training a month later. Thank goodness the senior leasing agent showed me some of the ropes!

When I got the chance to manage my own community I didn’t want my people to go through what I went through. I didn’t want someone to become the face of my community and company (and me!) without preparing them for the role.

Here is what I did:

  1. I developed a leasing on-boarding program. I walked my people through all aspects of the leasing process, giving them all of the tools, techniques and secrets that I learned during my career. (Eventually my company adopted some of these ideas and created an on-boarding program for all associates.)
  2. I didn’t allow my new hires to help clients until they went through the program and felt they were ready. This period lasted anywhere from one week to two weeks, depending on the person.
  3. I personally worked with and trained my new team members because I wanted to be the dominant influence in the early stages of their careers.

I’m not going to lie, doing these meant more work for me! There were times I thought I was nuts to do this. But when the first shops came in at 90% or above, I knew it was worth it! When my leasing agents achieved things in their first couple of months that took me much longer, I knew it was worth it.

When the office could essentially run itself and I didn’t need to be involved in the minutiae, I knew it was worth it!

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RA picture 1ARommel Anacan is the president of The Relationship Difference; a corporate training, motivational speaking and consulting firm based in Orange County, California.  He is a multifamily industry veteran, having worked at all levels of the industry from onsite to corporate, where he developed a reputation for tackling common challenges in an uncommon way.

You can reach Rommel at www.RelationshipDifference.com and on Twitter @rommelanacan

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