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7 Property Marketing tips to find young &
D first-time renters by Yardi breeze
id you know that many young are some marketing tips you can use to reach them and first-time renters report an and retain their business.
estimated attention span of just 8 seconds? These young renters are often referred to as Gen Z. Millennials are still currently your largest cohort of renters overall, but
1. PRIORITIZE SEARCH ENGINE MARKETING
Millennials and Gen Z grew up being able to find information on the internet in seconds flat. Now that almost everyone has a smartphone, the standards for fast, accurate search results are higher than ever.
our partners at REACH by RentCafe conducted a series of video interviews with members of Gen Z.
And guess what?
Every participant said they tend to click on paid ads or one of the top four organic results in a search engine. That means Gen Z doesn’t care so much who tells them the information, as long as they get what they’re looking for.
by 2030, there will be 55 million members of Gen Z
in the U.S. That will make them one of the largest
renting groups in the country. To learn more about the youngest group of renters,
So far, we’ve shared two important insights:
• Many of your renters are young people
• Young people have short attention spans
Let’s put all this together. Now is the time to capture the (fleeting) attention of young and first-time renters. After all, they’ll likely be responsible for much of your income — if they’re not already. Here
APARTMENT MANAGEMENT MAGAZINE - DECEMBER 2021 CS-33