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BLEASING 101: SUCCESSFUL LEASING STRATEGIES by Kari Negri | SKY Properties, Inc.
efore you know it, we will be If you have a willing friend (your test market) to take headed into the busiest time of a mock tour, practice pointing out features of your year for leasing – once “Spring unit, rather than an unrehearsed run with a potential has sprung,” leasing activity will renter. This way, you will be in a much better position increase at a quickening pace. So, to make corrections before an actual, potential renter it’s a great time to brush up on your sees your unit. Find a critic! Make sure you know all leasing skills and practices at your relevant information such as price, security deposit, properties. You work very hard to which utilities are included, the parking situation,
gain interest in your vacant units, so make sure to and laundry, among other things. All needed details turn that interest into a lease by brushing up on should be reviewed before showing a unit, so you some basics of leasing. Take this quick review and know all the information before giving a tour. If you stand out ahead of the competition. do not know for sure, let the prospective renter know
ROLE PLAY EXAMPLE OF A PROPER LEASING TOUR
Just as you might practice a presentation in class or to your colleagues at the office, or even how an actor rehearses for a role, it’s important to do a walk- through with an audience to nail down the features and benefits of your vacancy. Consider having a friend walk-through your vacant unit with you and ask questions you might not have considered. Get that second, objective opinion from a person who can point out discrepancies and keep you from losing out on a leasing opportunity.
you will get back to them as soon as possible with the answer. Never make promises that you cannot keep or give information that you are not 100% certain about.
COLLECT ALL INFORMATION ON A PROSPECT TO BUILD VALUE FOR YOUR PROPERTY BEFORE GIVING A PRICE
Before giving out your rental rates, make sure prospects have a good feel for all that your property and staff have to offer! Complete a market survey to determine how your rental rates and property features compare with similar properties nearby. This
ABOUT KARI NEGRI -- Name any aspect of the complex world of property management and Kari Negri has been at the forefront, forging new ground, fighting for the rights of property owners and tenants alike, adding value, and making a significant difference. With a strong background in management, Kari founded SKY Properties, Inc. in 1997 to offer hands-on, boutique-level property management at a competitive price for multi- tenant property owners. Kari currently serves as a Board Member for the Apartment Association of Greater Los Angeles (AAGLA) as the Co-Chair of State Legislation.
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