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property management teams using any medium they choose (voice, text, email, or tenant portal).
Kevin Knight, President of San Antonio-based Liberty Management explained that “AppFolio [Property Manager]’s text messaging and emailing features have helped us communicate with customers more efficiently. If we need to reach a customer, texting is the easiest and fastest way to communicate. You never know when they will look at their email. Everyone on our team communicates with tenants and owners via AppFolio so if we ever need to look up anything, we have the whole chain of events on record. The time savings and the knowledge this provides us is so helpful.”
MAINTENANCE
The majority of respondents who listed maintenance as an area of dissatisfaction cited extremely slow response times. Property management software that leverages artificial intelligence can respond to residents instantly at any hour and automatically dispatch work orders to the right technician or vendor.
Mike Carrier, Founder and President of SOMAK Property Management, told us that employee satisfaction and morale are way up, thanks to digital site inspection reports have that have “streamlined the inspection and reporting process to the point where our maintenance manager is saving 3-8 hours in reporting and documentation time, rather than spending time on taking notes and transcribing them
to another format like Word.”
FLEXIBILITY
If you’re willing to accommodate flexible leases, incorporating online payment technology with flexible payment plan options is a straightforward way to keep track of these non-traditional leases.
Incorporating online payments has also done wonders for Mike Carrier’s team: “I’d estimate 15-20 hours weekly are saved through online payments. Additionally, the checks we do still receive are more easily applied to the proper accounts because we can search name, address, and unit number depending on what information is available on the check. This has been a great time saver.”
While improving the above aspects of your business can improve your residents’ satisfaction, it can also go a long way towards improving employee satisfaction.
The data points — and solutions — mentioned above are just a taste of what our National Renter Motivations report offers. For more, including why renters moved to their current home, what they will be looking for in their next home, and how providing renters with what they want can also help overcome the staffing challenges that the property management industry currently faces, download the full report. Forward thinking property managers and owners can use the actionable insights provided in this report to differentiate their communities and win new business.
Founded in 2006, AppFolio is a company that offers powerful cloud-based property management software that property managers use to get their work done from anywhere, maintaining business continuity and keeping connected to their teams and customers. AppFolio is a different kind of property management software, and the company is laser-focused on its customers and their success. AppFolio works tirelessly to develop intuitive technology that really works. Explore why AppFolio is the last property management software you’ll ever need. For more information, go to: https://www.appfolio.com/.
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CS-10 FEBRUARY 2022 - APARTMENT MANAGEMENT MAGAZINE
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