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deeper guide to the neighborhood. This is especially useful for transplants who aren’t familiar with the surroundings. Help them feel comfortable with the location of your property, and they might reward you by being great tenants.
7. MOBILE FRIENDLY DESIGN
Every year, the percentage of online activity coming from mobile devices increases. In 2020, 61% of all web traffic was from a smartphone or tablet. Every website should function as well on mobile as it does on a laptop. This doesn’t just happen on its own, however. It has to be done intentionally by someone who knows what they’re doing. Otherwise, the website will probably run poorly and look bad on mobile. You’re bound to lose prospects if that happens.
Professional web designers often cite the importance of building websites with what they call responsive design, which includes mobile friendliness. Responsive design ensures that images and text load correctly, the site works for different window sizes and on different devices (mobile compatibility is key), loading times are kept to a minimum, etc. It’s not easy to do this one your own, unless you know what you’re doing. However, if your property marketing site is designed by experts, you can be certain that it will feature responsive design.
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8. LET PROFESSIONALS DESIGN YOUR PROPERTY MARKETING WEBSITE
Truth is, you can make a website on your own. There are hundreds of services out there that can help you. This strategy makes your site functional, but that’s just the bare minimum — your brand is worth more than that. Let professionals make your site as attractive, SEO optimized and user friendly as possible.
If you need an affordable and proven partner to get your site up and running, Yardi has dedicated teams of web designers who can build your property marketing site for you. Just something to consider if you’re looking to get the most out of your online presence.
9. LINKS TO YOUR CORPORATE WEBSITE & OTHER PROPERTY WEBSITES
If you manage multiple properties, each with its own marketing website, you want them united under your corporate branding. Always link out to your other properties as well as your company website. This allows prospects to explore the “personality” of your other locations. It also helps potential investors see what a great property manager you are.
Yardi Breeze is property management software designed for you. Our refreshingly simple platform puts you in charge of marketing and managing your entire portfolio, with support for residential, commercial, affordable, self storage, HOA/condo and manufactured properties. Rest easy knowing your reports are accurate with Yardi’s trusted, built-in accounting system to track your revenue and expenses. And since Breeze is in the cloud, you can work from anywhere and get fantastic support when you need it.
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AMM4 APARTMENT MANAGEMENT MAGAZINE - MAY 2022 83