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 Now that Apartmentalize has wrapped up, it’s time to take a deep breath and prepare for the second half of the year. Incredibly, we are now in the third quarter of 2022 and halfway through my second term as President of the Southern California Rental Housing Association. I’m so thankful I have the honor to work with my colleagues on the Board during this time of opportunity.
As you know, housing providers in Southern California have long faced challenges as government officials work to alleviate the housing crisis with regulations. We’ve seen all too often that this approach leaves out the voices of actual stakeholders or only tells one side of the story. I don’t know about you, but I’m ready for our voice to be heard, and I’m ready to share our contributions and perspective with everyone.
If we address the real issues facing our communities, all voices need to be heard, and we need to ensure that we have a seat at the table. After introspection and discussion with the Board of Directors, we believe that it’s no longer enough to have a seat at the table.
We see that it is our duty to set the table and invite the community to work with us to address the pressing concerns affecting all of us.
Our new strategic plan outlines our direction as an Association to represent our industry. This ambitious plan will need your support as we work to bring it to life. If you haven’t volunteered yet, now is a wonderful time to volunteer your efforts to the Association.
There are many ways for you to contribute to the Association in a way that fits your schedule and keeps you engaged with a worthy cause. One of the best ways to get involved, build relationships with colleagues, and influence the direction of the Association is by joining a committee. Our committee volunteers help decide everything from the education classes we offer to the details of our events and positions on legislative issues.
While we work towards building a bigger table to accommodate community stakeholders, we want to make sure that our members are seated at the table with us. Please accept our invitation and share your time and talents as we work together to create a thriving rental housing community through advocacy, education, and collaboration.
Lucinda Lilley
2022 President
Southern California Rental Housing Association
Focus on the Future
 SOUTHERN CALIFORNIA RENTAL HOUSING ASSOCIATION - SCHRA.ORG 7























































































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