Don’t Just Survive … Dominate in a Recession
©John L. Mariotti 2008
Here are the first 3 ways to Dominate in a Recession
1. ‘ATTACK!”— By definition, a “recession” means negative growth, but that doesn’t mean there’s NO business. There’s just less, and it takes more, better effort to capture it. That’s when “dominate” comes into play. If you read further down this list, you will know to choose the right customers, and push the right products. Get out there and get a larger share of the remaining business. Attack; don’t defend! Be proactive, not reactive!