Commercial and residential buildings account for 39% of the carbon dioxide emissions in the United States. Is your property management company doing everything it can to be more sustainable? Now more than ever, it’s essential to make sure you’re investing in green initiatives, not just because it’s better for the environment, but because your business will depend on it.
The Growing Demand for Sustainability
According to a survey by Forrester, 32% of consumers prioritize companies that are actively reducing their impact on the environment. Today’s renters don’t just like sustainable features — like high efficiency appliances and smart thermostats — they expect them to already be built-in. As more millenial and gen z renters enter the market, this demand is only going to increase. And it’s not just renters, investors will also be looking for buildings that are LEED certified and eco-conscious, too. Nielsen reports that 81% of consumers around the world believe it’s very important for companies to have environmental improvement as an objective.