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9 Simple Ways To Improve Your Property
Y Marketing Website by Yardi breeze
our property marketing website more credible and trustworthy. Reinforce that sense is the heart of your online by providing updated company information:
marketing strategy. It’s the one
place online where you can
have total control over your
branding. Sure, you need ILS
syndication and Google page
results to boost your online • Hours of operation visibility, but your website is the
only asset that’s totally yours.
For that reason, the responsibility to keep it updated and relevant is also on you. Check out these simple ways you can improve your property marketing website. The good news is if you have a website, you’re probably doing some of this already.
1. COMPANY INFORMATION
Your website is a portal to legitimacy. With a good online presence, you instantly come off as being
• Locations served
• Corporate & property names
• Relevant addresses, phone numbers, emails, etc.
• Important policies
• Relevant property information (amenities, photos, floor plans, etc.)
It should be easy to learn about your properties and find out how to get in touch with you. Some property managers feature a contact form connected to their work email. This lets you respond through your property management software. If you have a CRM tool (available in Yardi Breeze Premier),
AMM4 APARTMENT MANAGEMENT MAGAZINE - MAY 2022 79