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a task can be automatically created there as well. That’s the easiest way to automate follow-up with prospects.
2. CONSISTENT BRANDING
In business, successful and consistent website branding reinforces the look, feel and experience you create for customers. It also makes you more memorable and likely to get return visitors (which in turn can become more leads). As online tech becomes the norm, especially in the wake of COVID-19, the online experience is going to be just as important as the in-person experience. That means the color scheme of your site, communication style, images used, etc. should all reflect your brand as you’d want to see it in person.
3. AVAILABLE UNITS
Have a vacant unit or home on an ILS such as RentCafe? Put it on your site as well. You can also include layouts of units that aren’t currently available, just so people can see what you have to offer. You may even be able to go a step further and let prospects trigger a notification should their preferred unit/layout become available. (Added bonus: If you collect their info, you’re able to stay in touch and nurture the lead.)
4. BLOG
Every multifamily housing provider should have a property management blog. Blogs serve several functions on your property marketing website. Here are a few reasons to maintain one:
• Welcome newcomers
• Deliver important messages and time- sensitive information
• Make your business easier to find on search engines (aka Google)
• Post them as social media content
Blog content can be reused all over your property marketing. It can include upcoming events, local news, helpful tips for renters, local dining ideas, planned renovations, etc. Just keep in mind that you need to keep it updated. You wouldn’t want people to think you stopped caring or doing business altogether.
5. YOUR PROPERTY NEWSLETTER
As with your blog, showcasing your newsletter on your website lets you show off how dedicated and responsive you are as property manager. It’s a great way to communicate important information and developments with renters. Adding your newsletter to your website makes it easy to find for residents, especially those who tend to lose it in their inbox. Prospects will get a glimpse of your management style as well.
A few additional tips to making your newsletter all it can be:
• Keep things simple and professional by emailing it from your property management system
• Include recent blog content and links
• Add a video for extra engagement
• Include fun incentives like movie tickets, giveaways and anything else you can think of
6. NEIGHBORHOOD GUIDE
Many property listings including brief descriptions of the neighborhood (e.g., distance to restaurants and transportation, nearby schools and parks, etc.). Your website can go a step further by including a
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80 MAY 2022 - APARTMENT MANAGEMENT MAGAZINE AMM4