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culture, professionalism, relationships with tenants, etc. That means your marketing efforts should be made to impress anyone who could potentially find you online.
3. PROMOTE YOUR STRENGTHS TO HELP ATTRACT & RECRUIT TOP TALENT
It’s often easier for large companies to recruit top talent. In part, this is thanks to financial advantages that smaller companies can’t always compete with. (We’re not just talking about higher salaries.) Large, established and highly profitable businesses often have more flexibility when it comes to paid time off, retirement savings, healthcare plans, etc.
But that doesn’t mean IROs and small property management businesses don’t have their advantages. You just have to know what they are and how to promote them!
For instance, with fewer corporate hoops to jump through, small offices can be more flexible and nimble. It’s often easier new things or change strategies, etc. That’s great for someone who wants to showcase multiple talents, learn a variety of new skills and wear many hats on a daily basis. With any luck, you’ll find people to grow with you for years to come. At the very least, you can position your business as a jumpstart to someone’s career.
4. PREPARE FOR TOUGH INTERVIEW QUESTIONS
Even if you’re an experienced interviewer who knows how to recruit top talent, you may have noticed the questions coming from interviewees have gotten tough. This is happening as part of the “Great Resignation.” For the first time in a long time, job seekers have the upper hand in negotiations and are willing to walk away from offers that aren’t perfect.
To help prevent you from being caught off guard, we put together some tough interview questions IROs and small property management businesses should be prepared to answer. Knowing how to respond could help you compete with larger companies.
• “I currently have a great job. Why should I
consider this position instead?”
• “Can you talk about a really bad day you had working here and how you got through it?”
• “How do you talk to people outside of work about your job?”
• “Can you provide evidence that diversity and inclusion matter in your hiring?”
• “How has your company adapted to the shift to remote and flexible work?”
• “How long has this position been open? Why do you think that is?”
• “Are high performers fast-tracked for promotions and salary increases?”
5. GIVE MEANING TO THE WORK YOU DO
Show your applicants that they’re contributing to something in society. Find ways to demonstrate the impact you have on your community. If a potential employee has narrowed down their choices to you and an entry-level position at a large corporation such as Apple or Google, what intangibles do you offer that other businesses can’t? It might be community involvement, a sense of place and being, etc. Some people feel like cogs in a machine at larger organizations, so show newcomers why that isn’t the case for IROs and small property management businesses like yours.
6. GET THE LATEST TECH TO RECRUIT TOP TALENT
Isn’t the goal to not only recruit top talent but to retain it? Giving your people the same tools they would have at a larger business will go a long way. Property management software will streamline your business operations like never before. That’s why it’s essential to use a platform that’s robust enough for your community and easy to learn for new employees. But having the wrong system is almost as bad as having no system as all and will make it harder to train and retain staff.
Yardi Breeze is property management software designed for you. Our refreshingly simple platform puts you in charge of marketing and managing your entire portfolio, with support for residential, commercial, affordable, self storage, HOA/condo and manufactured properties. Rest easy knowing your reports are accurate with Yardi’s trusted, built-in accounting system to track your revenue and expenses. And since Breeze is in the cloud, you can work from anywhere and get fantastic support when you need it.
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