Real Estate Trends | Real Estate Crowdfunding: An Easier Way to Raise Money for Companies

Written by Apartment Management Magazine on . Posted in Blog

RealEstate CrowdingOne of the biggest problems facing today’s entrepreneurs is the lack of access to financing. In fact, 98% of the businesses that are able to secure an appointment with a venture capital firm fail to secure financing often as a result of a single element in their business plans.

The Small Business Administration reports that, regardless of the level of legitimacy of the business’s need, banks in the United States are lending less often. In 2011, banks had over $607B worth of outstanding American business loans, all of which were for $1M or less. In comparison to the same period of time in 2008, that’s a reduction of about $100B.

As discussed earlier in the week, crowdfunding, is the practice by which informed investors pool their money together into a single deal. For real estate investors, that would be to acquire property. In return, the investors earn a share of the profits once the deal is complete. Aside from the smaller risk, the “crowdfund” investor is able to benefit from having other informed investors involved in ensuring their deals’ success.

It’s clear that the advancements in technology have revolutionized the ways in which we access and gather information. Researching an investment was once more of a cumbersome process that took not only time and money, but know-how and access to previously publicized resources.

These days you can research everything from property profile data and lean information with nothing more than an address or parcel number. Once you’re invested, there is technology available that allows you to track and manage all the deals in your portfolio without missing a beat.

Now, thanks to the JOBS Act that President Obama passed in spring of 2012, the general public is now allowed to obtain actual company equity in exchange for funding a company’s efforts.

And the timing for such an act couldn’t be better. With all the communities that have been hit by the housing crisis and unemployment trends, crowdfunding has the potential to become one of the primary means for boosting the overall economy.

Through these types of investment opportunities, we can see a new surge of investing for our nation’s small businesses. After all, in the past two decades, small businesses have been responsible for creating 65% of the new jobs in the country.

As far as the public’s acceptance of the crowdfunding platform, statistics gathered by Massolution Research show that the funds collected on the current platforms have grown by a whopping 524% to fund over a million new projects with the $1.5B they raised.

“Yesterday, it was a big deal if you could get Intel to invest in your company. Tomorrow, you will seek funding from 500 Intel employees, who are all better qualified to vet your technology startup than 90% of the people in Intel’s investment arm,” says Fred Trotter from O’Reilly’s Radar. “These crowdfunders are also willing to make a decision to invest in six hours rather than six months.”

JustinAlanis Justin Alanis | Company Website | LinkedIn Connect |

Justin Alanis is the Co-Founder and CEO of Rentlytics Inc.  Rentlytics is based in San Francisco, CA providing deep analytics for apartment property owners and managers. View and analyze property operational and financial metrics more effectively and identify issues.


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